All digital campaigns can be either linear or dynamic.

Linear campaigns
A linear campaign is a campaign that remains the same through the campaign period. You upload short .mov. or .mp4. files to us in advance, that we show on agreed time slots during your campaign period.

Dynamic campaigns
A dynamic campaign is, as the name reveals, a dynamic campaign. The material for such a campaign is delivered as a URL where you can change the content yourself during the campaign period.

Delivery specifications for linear campaigns
If you want a linear campaign, as most do, please use the specifications below.

Delivery specifications for dynamic campaigns
If you want a dynamic campaign, please view this specification instead: Delivery specifications, Dynamic campaigns.

Co-branding?

If you intend to advertise together with another brand, we must be notified of this no later than 4 weeks before the start of the campaign to ensure delivery of the reserved campaign.

Advertiser’s responsibility

It is the advertiser’s responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications. See our general business terms.

Questions? We're here to help

Our team ensures your campaign meets the requirements and achieves outstanding results. Contact customersuccess-dk@bauermediaoutdoor.com for guidance with delivery specifications or campaign optimization.

Deadline(s)

Linear content

• At least 5 days prior to campaign start, all files must be submitted to us in order to secure a problem free delivery.
• NB. For Dynamic campaigns, material must be delivered minimum 10 days before campaign start. Once again, please view this specification instead: Delivery specifications, Dynamic campaigns.

Format

Format: Landscape. Definition: 16:9.

Ad length

10 seconds – check the length of the spot you bought.

Export settings

• Resolution: 1920×1080 px.
• File format: .mov. or .mp4. (Static material is delivered as .jpeg or .png, 72 dpi.)
• Codec: h.264.
• Bitrate: Max 20 000 kb/s.
• Framerate: 25 fps.

Delivery notes

Please name your files like this: Order number_Client_Campaign week_Media.

Upload print-ready files

UPLOAD FILES HERE

Other notes

QR-codes
It is permitted to use QR codes in your advertisement. However, QR codes must be approved if the campaign period is more than 8 weeks.  For further information, kindly reach out to your contact person.

Layout recommendations

• ‍‍Dynamic content and not still images for best effect.
• Easy-to-decode messages in texts as well as images.
• Use color contrasts.
• Make sure that logos are easy-to-decode.
• ‍See our digital design guidelines to use the media in the best possible way.

It is the advertiser’s responsibility to ensure that the layout or design does not conflict with the Danish Marketing Act or infringe third party intangible rights, and that the material complies with the stated specifications. See our general business terms here.