About Bauer Media Outdoor

Bauer Media Outdoor is Sweden's leading outdoor media company with the best reach on the market. Through 120,000 digital and classic advertising signs, in carefully selected locations around Sweden, we offer the opportunity to reach and engage people with creative communication in outdoor environments. Our campaigns strengthen brands while inspiring people and making our urban environments more dynamic. It's simply a fantastic business model, where 50% of advertising revenue is reinvested in the city.

Great opportunities to reach out. Great responsibility to make a difference.

We are where people live, work, travel, and move around the most, and we are the only media in Sweden with the ability to reach over 80% of the Swedish population within a week. With such a platform, we have great opportunities to reach out and a great responsibility to make a difference. That is why we work closely with both partners and customers to contribute to the city and the people who live there.

For example, we were the first to introduce bike sharing in Sweden and the world, and our advertising revenue from public transport contributes to improvements and development projects as well as discounted monthly passes. Across Sweden, we operate and maintain thousands of bus shelters that provide protection from rain, snow, and wind, while the sedum roofs absorb air pollution, carbon dioxide, and noise. And as more and more cars become electric, we are also installing more advertising-financed charging stations.

Bauer Media Outdoor in Sweden.

Bauer Media Outdoor Sweden has around 160 employees and is part of the Bauer Media Group.